Part of the reason smartphones are so amazing is because that functionality is always with you. But in order for that functionality to be with you at all times, you have to also carry along a bundle of accessories. Earbuds. Chargers. Battery backups. Cables. For something as sleek and well-designed as the iPhone, it can be a bit of a mess.
That’s where PowerCurl comes in. It fits your iPhone 4, 5, or 5S’s 5W power adapter, and then you wrap the cable around the spool. Flip the silicone cover down over the spool, and everything stays neat and clean and in one tiny 2″ wide x 1″ high bundle until you need to charge. Then, instead of reaching your hand into a viper’s nest of cables, you can simply reach into your bag and pull the PowerCurl out. Simple. Elegant. Done.